888 has officially announced the launch of the Sports Illustrated online casino in Michigan, marking a significant milestone. This is the first time the SI-888 collaboration has ventured into the world of online casino gaming, having previously focused solely on online sports betting.

  • Sports Interactive is making its online casino debut with the launch in Michigan.
  • The casino app is set to provide a vast selection of more than 500 games, which will encompass live casino options as well.

Michigan Players: The Ultimate All-in-One App

Previously limited to sports betting in Colorado, Virginia, and Michigan, the Sports Illustrated casino app now offers over 500 casino games, such as online slots, a live dealer lobby, and a wide range of jackpot games.

The Sports Illustrated casino app intends to launch in all states where sports betting is permitted by law. Its objective is to provide users with a wide range of gambling choices, encompassing both casino games and sports wagers within a single app. As a result, the availability of the SI casino app will be limited to states where sports betting is already legalized. Thankfully, this rollout will encompass over a dozen states, including New Jersey, West Virginia, and Pennsylvania.

Strong ad campaign supports launch.

Sports Illustrated’s entrance into iGaming involved a partnership between 888 US and renowned New York marketing agency, The Vault. They proudly proclaimed, “We are well-versed in the essence of playing, regardless of the game.”

The ad campaign is being promoted through different forms of media, such as the Internet, TV, and radio. It consists of multiple ad segments that range from 6 to 30 seconds in length. Jon Paley from The Vault emphasized the significance of Sports Illustrated’s long-standing brand recognition in the United States.

We worked together to create a captivating advertisement that emphasizes the distinct offerings of SI Casino. It showcases the idea that playing is an exhilarating way to express fandom, and that fans are always eager to compete, regardless of the game.

The US president, Howard Mittman, openly expressed his enthusiasm and praised the exceptional opportunity presented by the SI Casino app.

SI Sportsbook has been warmly welcomed in the market, and we are confident that SI Casino takes it up a notch. Not only does it offer new and creative ways to play, but it also introduces a unique and distinct experience for both frequent and casual players across the state.

This is a brief overview of 888 and its association with Sports Interactive.

In 2021, Authentic Brands Group, the parent company of Sports Illustrated magazine, formed a partnership with 888’s US division. This collaboration resulted in the establishment of the SI Sportsbook, followed by the introduction of SI Casino.

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