In a deal valued at $85 million, Playtech and Hard Rock Digital have formed a partnership. As part of this agreement, Playtech will acquire a 2% stake in Hard Rock’s shares.
- Hard Rock Digital’s Shares are acquired by Playtech, amounting to 2%.
- The investment made by Playtech totals $85 million.
- The valuation of Hard Rock Digital has been set at $4 billion through this agreement.
Playtech makes a bold statement.
Playtech, a renowned gaming supplier globally, has made an $85 million investment in Hard Rock Digital, acquiring a minor stake of 2% in the company’s public market shares.
This decision to invest in the Hard Rock Casino brand demonstrates a strong belief in its potential. Mor Weizer, the CEO of Playtech, expressed his excitement about the deal, highlighting his confidence in the partnership.
We are delighted to announce our strategic partnership with HRD, as the Playtech team is exhilarated by this collaboration. Hard Rock International has established itself as a prominent name on a global scale, not only in the gambling realm but also in the wider entertainment industry. By joining forces, HRD will leverage the power of their esteemed worldwide brand along with a seasoned management team. Some of these individuals have been familiar to us at Playtech for numerous years, and we firmly believe they are among the most exceptional talents in the online gambling sector.
Implications for Online Casinos in the United States
An association with a prominent US casino brand and operator is always a positive development. At the very least, we can anticipate an increased selection of online slots at Hard Rock affiliated online casinos.
We will have to wait and see what plans the two parties have, but this agreement could pave the way for future exclusive releases. Players in notable states like New Jersey and Pennsylvania have every reason to be thrilled, as the Hard Rock online casino is accessible to them.
Jim Allen, the chairman of Hard Rock International, expressed his enthusiasm for the event, stating that he shares the excitement.
“This partnership will serve as a catalyst for Hard Rock Digital’s strategic plan to broaden its online gaming services in global markets, establishing itself as the pioneer in offering a unified and unparalleled brand experience across various channels. Our dedication to pushing the boundaries of innovation in the gaming industry and extending the reach of the ‘Hard Rock’ experience worldwide is further solidified by this announcement. We eagerly anticipate delivering an authentic digital experience to Hard Rock’s loyal fans around the globe, through a comprehensive and all-encompassing offering.”
