Genius Sports’ Watch & Bet service will enable Caesars Entertainment to become the pioneering US operator to offer NFL live streaming.
In April 2021, Genius Sports inked an agreement with the National Football League (NFL) granting it exclusive worldwide distribution rights for real-time official play-by-play statistics. This encompassed the authority to provide live video feeds to betting operators in various international markets. Recently, the partnership has been expanded to encompass the United States as well.
Caesars Entertainment, the Official Sports Betting Partner and first Official Casino Sponsor of the NFL, will be the pioneering US operator to launch the product. Through the Caesars Sportsbook app on mobile devices and tablets, customers can place bets during regular and postseason games while enjoying official NFL live streams.
Mark Locke, the CEO of Genius Sports, expressed his thoughts on the news, stating that their enhanced partnership with the NFL and Caesars Entertainment has resulted in a one-of-a-kind solution. This solution effectively merges Genius Sports’ exclusive official NFL data with live streaming content, offering the most captivating sports betting experience throughout the United States.
Thanks to our enduring NFL partnership, Genius Sports is experiencing continuous growth and success. Our cutting-edge products empower our customers to expand their product range and capture a larger market share throughout North America.
Eric Hession, the president of Caesars Digital, stated that the inclusion of live Watch & Bet video streaming on the Caesars Sportsbook app allows users to access the finest NFL content.
We continue to prioritize the delivery of groundbreaking technology, and being the first US sportsbook to offer in-app NFL live streaming is a responsibility we don’t underestimate. We are grateful to be able to introduce this industry-leading feature to our sports betting app, thanks to our collaboration with Genius Sports and the NFL.
In addition to offering official in-play content from NASCAR, EPL, Liga MX, and Argentine and Colombian soccer, Genius Sports provides Caesars with specialized programmatic marketing solutions.
